Whether you’re excited to launch your new business or you’re gradually growing with the existing one, but finding a best way to success sounds attractive. That one best way that tempts every business owner is, the idea of buying an email list – a list of names, email address, and perhaps other data. In this way you can launch an email marketing campaign from day one.
It has proved that 70% of success of an email marketing campaign depends on the email list, 20% on the offers and 10% on the creative content. So if you are going to purchase a list for your finance business, you need to do your homework to make sure that the list you buy is the best one.
Here are the few tips to consider to buy the best finance email list:
Define Your Target
The first step you need to consider is to decide what exactly you want to target. Then you should plan according to that before executing with the further steps. Also it’s best to collect relevant information from your coworkers when you need to consider all other aspects while defining your target.
So be specific while buying the finance mailing lists because irrelevant mailing lists not only decrease your overall response rate, it can also be harmful for your business. Take proper decision when targeting your niche.
List Your Data Fields
Decide which data fields you want exactly in your mailing list. Discuss with your employees and list relevant data fields required for your finance business. For example, apart from name and mailing address, it is also important to include phone number, company name, annual income and industry. Adding these fields may be extra advantage for your email campaign.
Be Specific About What You Want
When you contact any email list service provider, discuss with them about your business and provide as much information as possible about the mailing list you want to purchase. Be specific about what you want from the email list and which data fields you want to include in order to target your audience.
Ask Some Important Queries about the List
Whenever you buy the mailing list don’t forget to ask these queries about the list.
- In order to judge the quality of the data it’s good to know its source. Check how the list provider will get the data, whether from public records, warranty registration forms, opt-in-lists or from other company customer lists.
- It’s important to know how often the list gets updated from the data source and how often it is checked with the NCOA (National Change of Address) list.
- Also know whether the list checked against a national opt-out list. For example, the Direct Marketing Associations Mail Preference allow customers to reject the unwanted commercial mail.
Take a Sample List
Before buying the mailing list, ideally you want to get a look at the quality and quantity of the list so get a sample. Check whether it includes all the information that you had asked. Also clarify with the data fields filled with valid looking information. As per many surveys, in the mailing it has been found that half of the names were missing the email address and many of the data fields weren’t filled with the domain name.
Do a Small Test
It’s better to do a small test with the mailing list to see whether the list is actually hitting your target. For example, once a business man purchased a customer list who had recently purchased a motorcycle, after testing the email list it showed that the list was actually for people who had purchased a motorcycle in the last 10 years and also sold it recently. So it’s important to do a small test before buying the list.